What is a product mix

Product mix[ edit ] In marketing, the number of product lines offered is referred as the width of product mix. Product mix, also known as product assortment, is the total number of variety of products that a firm sells to their customers.

What is a product mix

The 7 Cs Compass Model is a framework in co-marketing symbiotic marketing. It has been criticized for being little more than the 4 Ps with different points of emphasis. In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are tactics.

The 7 Cs also include numerous strategies for product development, distribution, and pricing, while assuming that consumers want two-way communications with companies.

Bowman suggests a values based approach to service marketing activities. Bowman suggests implementing seven service marketing principles which include value, business development, reputation, customer service and service design. Service 7 has been widely distributed within Australia. Digital Marketing Mix[ edit ] Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect.

Through the form of digital, a product can be directly sent from manufacturers to customers.

What is a product mix

As a result, when a company is making strategy for Internet marketing, it is necessary to understand how to vary their products in the online environment. Here are some indications of adapt the product element on the Internet. In this case, it particularly refers to the products that can be remodeled into digital forms including movies, music, books and other publishing etc.

Take Netflix as an example. The wide use of Internet has changed its form of products from selling and renting DVDs through retail stores into selling and renting video online. In order to gain market shares in the Internet, companies need to widen its product range. For example, a psychological counseling could offer online consultation via video calls.

Building the whole product: Apart from selling products online, Amazon. The Internet offers a low-cost and convenient way of making marketing researches, which is helpful for companies to find out what products or services do customers prefer.

Price Price concerns about the pricing policies or pricing models from a company. Besides, the Internet is more likely to ease the pressure on price because online-producers do not have to put budget on renting a physical store. Pricing strategies and tactics see also: Pricing Place With the application of the Internet, place is playing an increasingly important role in promoting consumption since the Internet and the physical channels become virtual.

Unlike the traditional marketing communication tools, tools in digital marketing aim at engaging audiences by putting advertisements and contents on the social media, including display ads, pay-per-click PPCsearch engine optimisation SEO etc.The product mix length is the total number of products or items in your company's product mix.

For example, EZ Tool has two product lines, hammers and wrenches. A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others.

Product mix consistency describes how closely related product lines are to one another--in terms of use, production and distribution.

What is a product mix

Your company's product mix may be consistent in distribution but vastly different in use. For example, your company may sell health bars and a health magazine in retail stores.

Product Mix Decisions - Width, length, depth and consistency

Definition: The Product Mix also called as Product Assortment, refers to the complete range of products that is offered for sale by the company. In other words, the number of product lines that a company has for its customers is called as product mix.

Product Mix Definition: The Product Mix also called as Product Assortment, refers to the complete range of products that is offered for sale by the company. In other words, the number of product lines that a company has for its customers is called as product mix.

The Marketing Mix: Product. Products come in several forms. Consumer products can be categorized as convenience goods, for which consumers are willing to invest very limited shopping timberdesignmag.com, it is essential to have these products readily available and have the brand name well known.

The Marketing Mix: Product